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Marketing a Motion Picture Sound Services Business
Marketing plays a central role in any company. But when it comes to a motion picture sound services business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
It's a misconception that small businesses can't compete with larger companies when it comes to marketing.
Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for motion picture sound services business profitability.
Company Website
If you haven't done so already, the first step in marketing your motion picture sound services business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
Staffing Expertise
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. As a way to improve performance and time management, owners of motion picture sound services businesses outsource marketing to a professional firm. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
Promotional Calendars
Sloppy marketing programs have no place in growing motion picture sound services businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
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