May 31, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Motorcycle and Motor Scooter Rental Business

Trying to market a motorcycle and motor scooter rental business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

There are no shortcuts to success in marketing a motorcycle and motor scooter rental business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

Still trying to figure out what differentiates motorcycle and motor scooter rental businesses from the competition? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Bundling

These days, consumers care only care about thing: Stretching their buying dollars. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most motorcycle and motor scooter rental businesses can use bundling to communicate value to their base. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.

Do We Really Need A Logo?

Logo development in a motorcycle and motor scooter rental business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.

Managing Negative Publicity

Negative publicity is never easy to deal with, especially for motorcycle and motor scooter rental businesses. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. PR savvy motorcycle and motor scooter rental businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

Additional Marketing Advice and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Advertising on Billboards

Selling a Motorcycle and Motor Scooter Rental Business

Internet Marketing

Unique Selling Positions


Conversation Board

The motorcycle and motor scooter rental business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Plan on Opening a Motorcycle & Motor Scooter Rental Business In the Near Future?

For tips on how to start a motorcycle and motor scooter rental business, here are some more appropriate better resources for you:

How to Start a Motorcycle & Motor Scooter Rental Business

Do You Offer Products or Services to Motorcycle & Motor Scooter Rental Businesses?

If you want information on how to sell to motorcycle and motor scooter rental businesses, this isn't the ideal place for you on our site. Try these instead:

Selling to Motorcycle and Motor Scooter Rental Businesses

Mailing Lists for Motorcycle and Motor Scooter Rental Businesses

More Marketing Tips and Advice

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary