August 7, 2020  
 
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Marketing a Motorcycles, Motor Scooters, and ATVs Service and Repair Business

The task of promoting a motorcycle, motor scooter, and ATV service and repair business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

The marketing model for a motorcycle, motor scooter, and ATV service and repair business has historically adapted to changes in consumer buying patterns and the market itself.

But by creating a strong marketing strategy, you undergird your connection to your base. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your motorcycle, motor scooter, and ATV service and repair business's planning process.

Public Relations Strategies

Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

Do We Really Need A Logo?

Logo development in a motorcycle, motor scooter, and ATV service and repair business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Geolocational Marketing

Smartphones have added a new wrinkle to small business marketing. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. Since you're a motorcycle, motor scooter, and ATV service and repair business owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a motorcycle, motor scooter, and ATV service and repair business in their immediate area.

More Articles on Marketing

Given your interest in marketing and in motorcycle, motor scooter, and ATV service and repair businesses, you might find these additional resources to be of interest.

Unique Selling Positions

Selling a Motorcycles, Motor Scooters, and ATVs Service and Repair Business


Conversation Board

Did we forget to any good ideas on marketing a motorcycle, motor scooter, and ATV service and repair business? If so, tell us about your marketing experiences. What has worked for you? What didn't work at all?


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Considering Starting a Motorcycles, Motor Scooters, & ATVs Service & Repair Business?

For tips on how to start a motorcycle, motor scooter, and ATV service and repair business, here are some more appropriate better resources for you:

Opening a Motorcycles, Motor Scooters, & ATVs Service & Repair Business

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Selling to Motorcycles, Motor Scooters, and ATVs Service and Repair Businesses

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