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Marketing a Moving and Storage Business
It's becoming more and more difficult for moving and storage businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
With a little luck and lot of hard work, any moving and storage business .[%
When multiple interests join together in a strategic partnership, they gain moving and storage businesses economies of scale, not to mention a larger promotional footprint. Under the right circumstances, a strategic marketing partnership can allow two or more small companies to overwhelm the market, effectively negating the presence of a larger competitor.
Leveraging Print Ads
You're probably familiar with many of the ways print advertising has been used to market moving and storage businesses. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your moving and storage business in print. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
It makes sense for moving and storage businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
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