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Marketing a Moving and Storage Commercial and Industrial Business
Marketing plays a central role in any company. But when it comes to a moving and storage commercial and industrial business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
For a moving and storage commercial and industrial business, a great business model doesn't guarantee solid revenues.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive moving and storage commercial and industrial businesses utilize in the marketplace.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. Most moving and storage commercial and industrial businesses are especially vulnerable to negative exposure through social media. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.
It makes sense for moving and storage commercial and industrial businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Most moving and storage commercial and industrial businesses go out of their way to maintain clear channels of communication with their customers. Since disconnection with the marketplace isn't an option, it's important to create mechanisms to monitor market trends. Businesses that market blindly fail to achieve acceptable ROI for their efforts. In our experience, market awareness is an equalizer, giving smaller brands greater horsepower in the marketplace.
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