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Marketing a Murals and Faux Finishes Business
Trying to market a murals and faux finishes business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Multichannel Marketing Strategies
Are you up to speed on the multichannel marketing concept?. Since modern buyers access information about products and services through a broad range of media streams and information outlets, businesses need to communicate through multiple marketing channels.
In today's marketplace, it simply isn't possible for murals and faux finishes businesses that funnel the bulk of their resources toward a single marketing channel to remain competitive. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. If direct mail is an area that needs to be added to your mix, professional mailing lists from third-party providers are a no-brainer. We recommend contacting a few select list vendors to learn how you can intelligently incorporate mailing lists into a more diverse marketing strategy.
Viral Marketing
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a murals and faux finishes business, there are no guarantees your efforts will be rewarded. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
Customer Awareness
Many of the highest performing murals and faux finishes businesses go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. In our experience, market awareness is an equalizer, giving smaller brands greater horsepower in the marketplace.
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