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Marketing a Musical Instruments Retail Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a musical instruments retail business, exceptional marketing may well be the determining factor in your long-term survival and success.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many musical instruments retail businesses continue to find ways to attract audiences to their brand through broadcast media. Today's broadcast marketing solutions have the ability to target a geographically concentrated sector of the marketplace. For example, many people limit their radio listening to their daily commute. When broadcast strategies are applied to musical instruments retail businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other musical instruments retail businesses, you may not have all of the information you need to make an informed marketing decision. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

ROI

Good marketing is expensive. You can't afford to waste money on ineffective tactics for your musical instruments retail business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

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