June 5, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Mutual Fund Insurance Business

Looking for innovative ways to market a mutual fund insurance business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

For a mutual fund insurance business, a great business model doesn't guarantee solid revenues.

The right market approach lets smaller mutual fund insurance businesses remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Although they invest heavily in other marketing channels, most mutual fund insurance businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Social Media Monitoring

Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. However, social media also has a dark side -- negative mentions. All mutual fund insurance businesses are especially vulnerable to negative exposure through social media. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a mutual fund insurance business. Whether you outsource marketing or handle it in-house, the more familiar marketing personnel are with your products' distinctive characteristics, the easier it will be to devise marketing strategies that differentiate your mutual fund insurance business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

Additional Marketing Advice and Related Articles

Want to learn more? Start with these recommended resources.

Radio Advertising Rates

Selling a Mutual Fund Insurance Business

Unique Selling Positions

Advertising on Billboards


Conversation Board

Did we forget to any good ideas on marketing a mutual fund insurance business? If so, tell us about your marketing experiences. What has worked for you? What didn't work at all?


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting a Mutual Fund Insurance Business?

For tips on how to start a mutual fund insurance business, here are some more appropriate better resources for you:

How to Start a Mutual Fund Insurance Business

Sell to Mutual Fund Insurance Businesses?

If you consider mutual fund insurance businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Mutual Fund Insurance Businesses

Mailing Lists for Mutual Fund Insurance Businesses

More Guides on Marketing a Business

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary