A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your nets and netting retailer stuck in limbo.
So what separates the best nets and netting retailers from the competition? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
When It's Time to Rebrand
Looking for a way to re-catalyze your marketing program? If you need a quick fix, rebranding might not be the right tool for the job. The most successful rebranding initiatives are the culmination of a deliberate process. For a nets and netting retailer, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Building A Community Around Your Brand
Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Whether they realize it or not nets and netting retailers need to do a better job connecting with their customers. To establish a solid community base, you may want to begin with a direct mail campaign using mailing lists obtained through top-end list providers. Using these lists, you can perform a direct mail initiative to invite prospects to participate in online brand community mechanisms.
You've seen the contest concept in action, even if it wasn't used in a nets and netting retailer. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. However, a contest is not a no-risk marketing option. Like anything else, poor execution can foil your attempts to improve your business's market presence. As a result nets and netting retailers invest time and resources to create contests they can count on to achieve desired outcomes.
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