June 5, 2020  
 
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Marketing a Neurology Practice

Marketing a neurology practice can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for neurology practice owners and managers.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your neurology practice cut off from the marketplace.

By leveraging today's best marketing techniques, any neurology practice can achieve greater marketing dominance through strategic marketing and robust value messaging

When It's Time to Rebrand

Rebranding can be the cornerstone of a successful marketing strategy. But unfortunately, many business owners choose to rebrand simply because they aren't sure what else to do. The most successful rebranding initiatives are the culmination of a deliberate process. In a neurology practice, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

Promotional Calendars

The best laid marketing agendas can quickly get fouled up, especially in fast-paced neurology practices. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.

Contests

If circumstances allow it, a contest can be an effective tactic for a neurology practice. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why neurology practices invest time and resources to create contests they can count on to achieve desired outcomes.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in neurology practices, you might find these additional resources to be of interest.

Advertising in Newspapers

Yellow Pages Advertising

Selling a Neurology Practice


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Looking for more information about how to market a neurology practice? If so, we want to hear from you. Send us your comments and questions, and we, along with other business owners who visit our site, will do our best to help you.


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Ready to Start Your Own Neurology Practice?

For those who want to open a neurology practice, these resources provide helpful advice:

Opening a Neurology Physicians & Surgeons Practice

Sell to Neurology Practices?

If you consider neurology practices to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Neurology Practices

Mailing Lists for Neurology Practices

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