June 2, 2020  
 
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Marketing a New Testament Churches Business

Marketing a New Testament church can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for New Testament church owners and managers.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your New Testament church cut off from the marketplace.

Great marketing translates into higher visibility and a larger customer base. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a New Testament church at the top of the heap.

Directories

Directories are a common tool for finding a New Testament church. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting New Testament churches in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Niche Marketing

Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for New Testament churches trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

Consider New Advertising Channels

Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. But for New Testament churches, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. Over the past several years, New Testament churches are leveraging digital assets to communicate brand messages through powerful online channels, maximizing ROI and gaining a more direct pipeline to their customers. In general, if your competitors know more about promoting their business online than you, you may lose market share.

More Articles on Marketing

Given your interest in marketing and in New Testament churches, you might find these additional resources to be of interest.

Radio Advertising Rates

Yellow Pages Advertising

Marketing Budgets

Selling a New Testament Churches Business


Conversation Board

Still have questions about marketing a New Testament church? Excellent! We always welcome feedback and we'll do our best to respond to inquiries about how you can improve your company's marketing.


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Considering Starting a New Testament Church?

For those who want to open a New Testament church, these resources provide helpful advice:

Opening a New Testament Church

Sell to New Testament Churches?

If you consider New Testament churches to be sales prospects, there's more useful information for you elsewhere on our site. Try these instead:

Selling to New Testament Churches Businesses

Mailing Lists for New Testament Churches Businesses

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