June 2, 2020  
 
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Marketing a News Dealers and Newsstands Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a news dealers and newsstands business, exceptional marketing may well be the determining factor in your long-term survival and success.

If you are a business leader who sees marketing as a path to give your news dealers and newsstands business a competitive advantage you're not alone.

Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for news dealers and newsstands business marketing success.

Hiring A Marketing Firm

Think you can handle your own marketing? There is a reason why many news dealers and newsstands business owners consider outsourcing their promotional and advertising functions to a professional marketing firm. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your news dealers and newsstands business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Contests

If circumstances allow it, a contest can be an effective tactic for a news dealers and newsstands business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why news dealers and newsstands businesses invest time and resources to create contests they can count on to achieve desired outcomes.

Mailings

It makes sense for news dealers and newsstands businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in news dealers and newsstands businesses, you might find these additional resources to be of interest.

Selling a News Dealers and Newsstands Business

Telemarketing Firms

How to Segment Markets


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