June 2, 2020  
 
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Marketing a Non Ceramic Tile Contractors and Dealers Business

The value and earning capacity of a non ceramic tile contractors and dealers business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

In a non ceramic tile contractors and dealers business, a great business model doesn't guarantee solid revenues.

But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.

Marketing Collateral

Every piece of collateral your non ceramic tile contractors and dealers business creates is a tangible reflection of your brand distinctive and core values. You'll also want to make sure you're making the most effective use of your marketing collateral by getting it into the hands of the right people. Collateral distributed through direct mail channels realizes its highest return when it is paired with an updated mailing list from a top mailing list vendor. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your non ceramic tile contractors and dealers business's investment in collateral will be pointless.

Remember the Importance of Signage

Good signage is a Business 101 concept. Despite the fact that non ceramic tile contractors and dealers businesses vary in scope and circumstance, every company in this space should thoughtfully consider what your signage says to potential customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.

Given the fact that signage in non ceramic tile contractors and dealers businesses has unique characteristics, it should be incorporated into your core marketing strategy. Talk to a nearby business sign franchise company or an independent business sign company and see what they recommend.

Loss Leaders

The majority of non ceramic tile contractors and dealers businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. A classic mistake of loss leader marketing is to create pricing without researching the competition. In a worse case scenario, you could be counting on pricing that is higher than your competitors. For the majority of non ceramic tile contractors and dealers businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

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For non ceramic tile contractors and dealers businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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