January 25, 2021  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Notions Retail Business

The value and earning capacity of a notions retail business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

For a notions retail business, exceptional product quality is only part of the struggle to meet revenue goals.

Messaging that relies on outdated delivery channels is often a waste of time and resources. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

When It's Time to Rebrand

Rebranding can be the cornerstone of a successful marketing strategy. But unfortunately, many business owners choose to rebrand simply because they aren't sure what else to do. Rebranding is an intentional marketing technique designed to deliver long term results. In a notions retail business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

Measurement & Evaluation

By purchasing high quality mailing lists from reliable providers, notions retail businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, notions retail businesses often choose to consult with professional marketers for assessment tools and strategic insights.

Social Media Monitoring

Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. These days, notions retail businesses are especially vulnerable to negative exposure through social media. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

Selling a Notions Retail Business

Television Advertising Costs

Getting a Toll Free Number

Magazine Advertising


Conversation Board

Interested in learning more about what it takes to market a notions retail business? We invite you to send us your questions and feedback!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Notions Retail Business?

For tips on how to start a notions retail business, these resources provide helpful advice:

Starting a Notions Retail Business

Do You Offer Products or Services to Notions Retail Businesses?

If you want information on how to sell to notions retail businesses, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Notions Retail Businesses

Mailing Lists for Notions Retail Businesses

More Guides on How to Market a Company

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary