Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
Good business sense gets you started on the path to marketing success. But to achieve your goals, there are some other things you'll also need to learn about marketing a painting and decorating business.
Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading painting and decorating businesses subscribe to a strict ethical marketing code, even when competitors intentionally mislead customers with exaggerated claims and falsehoods. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.
Don't underestimate the importance of competitive pricing in this industry. Even though you've worked hard to create a unique value proposition, cost concerns are serious issues for buyers. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing painting and decorating business, buyers will jump on it. So whether you like it or not, pricing is a necessary element of your overall marketing strategy. If your business isn't prepared to match standard price points, you'll need to adjust your business model and pricing structure to accommodate the rates that are being charged by other painting and decorating businesses in your area.
Inexperience and a lack of industry connections have an isolating effect on owners of a painting and decorating business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Given your interest in marketing and in painting and decorating businesses, you might find these additional resources to be of interest.
For tips on how to start a painting and decorating business, these resources provide helpful advice:
If you want information on how to sell to painting and decorating businesses, this isn't the ideal place for you on our site. These guides are more appropriate for you:
If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.