How Can I Improve Our Marketing

Marketing a Party Planners Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a party planners business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

Wondering how to market your party planners business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

In this industry, long-term survivors build their strategies around a core of marketing essentials.

Price Matching

In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. If your company's prices can be beat by someone else's party planners business, customers will transfer loyalty to the competition - and take their friends with them. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.

Strategic Partnerships

Strategic partnerships offer party planners businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

Email Campaigns

Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. For the majority of party planners businesses, the real challenge is compiling a substantive quantity of qualified email addresses. If you're working under a tight deadline or can't afford the time to create lists in-house, consider purchasing email lists from premium providers.

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