How Can I Improve Our Marketing
Marketing a Patent Development and Marketing Business
The value and earning capacity of a patent development and marketing business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
Marketing is the bridge between an organization and its customer base. Build your bridge poorly and you'll quickly find your patent development and marketing business cut off from the marketplace.
Good business sense gets you started on the path to marketing success. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a patent development and marketing business.
Do We Really Need A Logo?
Having a strong logo for a patent development and marketing business makes an enormous difference in your company's promotional impact. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.
Marketing Ethics
Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading patent development and marketing businesses subscribe to a strict ethical marketing code, even when competitors intentionally mislead customers with exaggerated claims and falsehoods. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.
Company Website
Without the right technological tools, your business is on the fast track to failure. The technological entry point for your patent development and marketing business is to create a high-quality business website. A functional and attractive company website is no longer an option for businesses with a long-term outlook. Content, architecture, and features are important consideration when creating a website. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
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