September 26, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Phone Directory Advertising Business

The key to success in marketing a phone directory advertising business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

In a phone directory advertising business, a great business model doesn't guarantee solid revenues.

What to know the characteristics that distinguish leading phone directory advertising businesses from other businesses in the industry? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Technological Expertise

The field of marketing has embraced the digital age with enthusiasm and vigor. Although that doesn't make the marketing fundamentals that applied twenty years ago invalid, many marketing principles are being reinterpreted through the lens of today's technology. The consequence for phone directory advertising businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of phone directory advertising businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual phone directory advertising business buyers. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your phone directory advertising business, that's PR. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

More Articles on Marketing

We would like to share these additional resources with you.

Marketing Budgets

Selling a Phone Directory Advertising Business

Radio Advertising Rates

Yellow Pages Advertising


Conversation Board

For phone directory advertising businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Plan on Opening a Phone Directory Advertising Business In the Near Future?

For tips on how to start a phone directory advertising business, here are some more appropriate better resources for you:

How to Start a Phone Directory Advertising Business

Sell to Phone Directory Advertising Businesses?

If you want information on how to sell to phone directory advertising businesses, there's more useful information for you elsewhere on our site. Try these instead:

Selling to Phone Directory Advertising Businesses

Mailing Lists for Phone Directory Advertising Businesses

More Marketing Tips and Advice

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary