How Can I Improve Our Marketing

Marketing a Photographic Color Prints and Transparencies Wholesale and Manufacturers Business

Small and medium size photographic color prints and transparencies wholesale and manufacturers businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

For every photographic color prints and transparencies wholesale and manufacturers business winner, there many more photographic color prints and transparencies wholesale and manufacturers businesses that fail to reach sales and revenue targets.

By applying a few common sense tips and marketing fundamentals, you can avoid the pitfalls and set your company on the path to marketing success.

Media Monitoring

Measurement and evaluation are critical considerations for effective PR and marketing plans. For example, if you buy a mailing list and conduct a direct mail campaign, you should have little difficulty measuring the campaign's effectiveness and ROI. But how do you go about measuring your brand's marketing footprint in geographic and demographic sectors? Fortunately, media monitoring has the ability to give your photographic color prints and transparencies wholesale and manufacturers business a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.

Viral Marketing

Will Rogers said, "You can lead a horse to water, but you can't make him drink. However, you can put salt in his food." That's kind of how viral marketing works. By including viral elements in a campaign for a photographic color prints and transparencies wholesale and manufacturers business, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. One strategy is to launch a viral marketing initiative by inviting a select group of customers to test your products and post their experiences on their social networking pages.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. The most successful rebranding initiatives are the culmination of a deliberate process. For a photographic color prints and transparencies wholesale and manufacturers business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary