September 27, 2020 is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs


Marketing Advice


Marketing a Physical Therapy Clinics Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a physical therapy clinic. We have the information you need to create a nimble, yet effective marketing strategy for your business.

For every physical therapy clinic success story, there many more physical therapy clinics that fail to reach sales and revenue targets.

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Public Relations Strategies

Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a physical therapy clinic. Small product details translate into key value propositions which are critical for distinguishing a physical therapy clinic from the rest of the field. If necessary, conduct product information meetings before launching a major marketing initiative.

Loss Leaders

Smart physical therapy clinics understand that more customers will walk through the door if a few products are priced at less than full retail value. Although you may lose money on one product, you can make up for it buy selling a higher volume of other products. A classic mistake of loss leader marketing is to create pricing without researching the competition. In a worse case scenario, you could be counting on pricing that is higher than your competitors. For the majority of physical therapy clinics, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

More Marketing Tips and Related Articles

Given your interest in marketing and in physical therapy clinics, you might find these additional resources to be of interest.

Selling a Physical Therapy Clinics Business

Radio Advertising Rates

Conversation Board

It's hard to cover all there is to know about marketing physical therapy clinics in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.

Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Physical Therapy Clinic?

For tips on how to start a physical therapy clinic, here are some more appropriate better resources for you:

How to Start a Physical Therapy Clinic

Sell to Physical Therapy Clinics?

If you consider physical therapy clinics to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Physical Therapy Clinics Businesses

Mailing Lists for Physical Therapy Clinics Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:





Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary