How Can I Improve Our Marketing
Marketing a Piano Tuning, Repair, and Refinishing Business
Small and medium size piano tuning, repair, and refinishing businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
A single characteristic divides today's best piano tuning, repair, and refinishing businesses from the rest of the pack.
Purpose in marketing is the key to success in this space. High-performing piano tuning, repair, and refinishing businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
Directories
There are many different kinds of directories in which to list a piano tuning, repair, and refinishing business. Directory selection is often dictated by the market when promoting piano tuning, repair, and refinishing businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. As consumers demonstrate a preference for online channels, make sure your listing include your company's web address and possibly even information about your social media presence.
Multichannel Marketing Strategies
Are you up to speed on the multichannel marketing concept?. Since modern buyers access information about products and services through a broad range of media streams and information outlets, businesses need to communicate through multiple marketing channels.
In today's marketplace, it simply isn't possible for piano tuning, repair, and refinishing businesses that funnel the bulk of their resources toward a single marketing channel to create an acceptable market footprint. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. If direct mail is an area that needs to be added to your mix, professional mailing lists from third-party providers are a no-brainer. We recommend contacting a few select list vendors to learn how you can intelligently incorporate mailing lists into a more diverse marketing strategy.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. The most successful rebranding initiatives are the culmination of a deliberate process. For a piano tuning, repair, and refinishing business, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
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