How Can I Improve Our Marketing
Marketing a Picture Hanging Services Business
The value and earning capacity of a picture hanging services business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
A single characteristic divides today's best picture hanging services businesses from the ones that are struggling to keep the doors open.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Bundling is a tried and true method for marketing value concepts. Instead of presenting buyers with a single product offering, you can combine multiple product offerings into a package deal. Most picture hanging services businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Will the profit margins be the same as they would be if you sold the bundled products separately? Probably not. But you'll make up for it by achieving higher sales volumes and net profits.
Cost Tracking
The economy is a constant concern for people who own a picture hanging services business. For direct mailing campaigns and other strategic initiatives, it's hard to argue with the ROI you receive from updated mailing lists provided by the industry's leading list vendors. Companies that rely on accurate mailing lists reduce time spent chasing down stale leads.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
Staffing Expertise
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. In practice, a large number of business owners simply assume the role of marketer-in-chief, squeezing even more responsibilities into their already packed schedules. To maintain marketing momentum, many picture hanging services businesses enlist the assistance of external marketing professionals. A high quality marketing firm can deliver a much better ROI than internal stakeholders who aren't primarily focused on marketing functions.
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