June 5, 2020  
 
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Marketing a Piers Business

The value and earning capacity of a piers business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

In a piers business, a great business model doesn't guarantee solid revenues.

Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for piers business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. Many piers business operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

Improving Customer Loyalty

You've heard that it's less expensive to retain a current customer than it is to acquire a new one, right? For piers businesses, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.

When It's Time to Rebrand

Looking for a way to re-catalyze your marketing program? If you need a quick fix, rebranding might not be the right tool for the job. Rebranding is an intentional marketing technique designed to deliver long term results. For a piers business, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.

More Marketing Tips and Related Articles

Given your interest in marketing and in piers businesses, you might find these additional resources to be of interest.

Unique Selling Positions

Selling a Piers Business

How to Segment Markets


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Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to piers businesses, and we welcome your feedback, tips, and questions!


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