How Can I Improve Our Marketing
Marketing a Pipe Fittings Business
Marketing a pipe fittings business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
Although innovation is important, consistency is critical when you market a pipe fittings business. For businesses in this sector, solid execution and a commitment to core messaging are the most valuable marketing traits.
Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a pipe fittings business.
Strategic partnerships offer pipe fittings businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Price matching is a protection for buyers who are concerned that they could find a better deal elsewhere. For businesses, price matching eliminates buying risk, convincing cautious consumers to buy now. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing pipe fittings business, potential clients will abandon your brand in droves. So whether you like it or not, pricing is a necessary element of your overall marketing strategy. If your business isn't prepared to match standard price points, you'll need to adjust your business model and pricing structure to accommodate the rates that are being charged by other pipe fittings businesses in your area.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The key to effective PR is to use nuanced messaging to attract the attention of reporters and media representatives. If reporters smell promotional content, they will back off from the story or create their own narrative.
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