As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Lone rangers don't survive long in a plastic blow molding business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most plastic blow molding businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. When plastic blow molding businesses leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Given your interest in marketing and in plastic blow molding businesses, you might find these additional resources to be of interest.
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