October 31, 2020  
 
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Marketing a Plastic Blow Molding Business

Promotional tactics for plastic blow molding businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Industry Resources

Lone rangers don't survive long in a plastic blow molding business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most plastic blow molding businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. When plastic blow molding businesses leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

More Articles on Marketing

Given your interest in marketing and in plastic blow molding businesses, you might find these additional resources to be of interest.

Advertising in Newspapers

Creating an Effective Marketing Strategy

Selling a Plastic Blow Molding Business

Unique Selling Positions


Conversation Board

It's hard to cover all there is to know about marketing plastic blow molding businesses in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


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