How Can I Improve Our Marketing
Marketing a Plastic Extrusions Business
A profitable plastic extrusions business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
We recognize that the best plastic extrusions business entrepreneurs tend to possess solid marketing skills. But what does it take to become a skilled marketer in this market sector?
So what separates the best plastic extrusions businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Mailings
At some point, your plastic extrusions business will engage in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of plastic extrusions businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. The key is to limit sponsorships to events that are attended by people who are regular plastic extrusions business buyers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a plastic extrusions business. Small product details translate into key value propositions which are critical for distinguishing a plastic extrusions business in the marketplace. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
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