How Can I Improve Our Marketing
Marketing a Plumbing Equipment, Parts, and Supplies Business
A profitable plumbing equipment, parts, and supplies business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
It's difficult to pinpoint a single marketing strategy that is capable of turning around a struggling business. But there is one trait that stands out above all the rest in terms of its ability to deliver marketing success.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for plumbing equipment, parts, and supplies business advertising. Percentage discounts, volume discounts, and bundling offers are standard coupon fare. In a typical coupon scenario, plumbing equipment, parts, and supplies business operations combine coupons with targeted messaging and purchase incentives. If you aren't familiar with coupon marketing, navigating the creation of the fine print can be challenging. Consult a marketing professional for guidance.
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. When you're promoting a plumbing equipment, parts, and supplies business, buzz is a critical consideration in the marketing mix. The process begins with developing communication vehicles and mechanisms that invite discussion. Social networking and other online strategies can play a foundational role when they are performed in tandem with face-to-face interactions and industry networking.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not plumbing equipment, parts, and supplies businesses need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
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