How Can I Improve Our Marketing
Marketing a Portable Stages and Platforms Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a portable stages and platforms business, exceptional marketing may well be the determining factor in your long-term survival and success.
For a portable stages and platforms business, a great business model doesn't guarantee solid revenues.
Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.
Cost Tracking
Are you struggling to contain costs? That's familiar theme among entrepreneurs who lead a portable stages and platforms business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
Hiring A Marketing Firm
Sooner or later, most portable stages and platforms business owners consider outsourcing their promotional and advertising functions to a professional marketing firm. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your portable stages and platforms business, the first thing to look for is marketing experience. Avoid young marketing firms staffed exclusively with inexperienced hot shots. Novice marketers bring a lot of passion to the table, but they also tend to embrace high-risk marketing strategies that lack the payoff you'll get from an established firm.
Company Website
Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your portable stages and platforms business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. When combined with social media marketing, a first-rate website makes it easy for customers to share detailed information about your products with their online communities.
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