August 11, 2020  
 
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Marketing a Portable Toilets Business

Small and medium size portable toilets businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Great portable toilets business entrepreneurs tend to possess solid marketing skills. However, capable marketing is elusive for many leaders in this industry.

By applying a few common sense tips and marketing fundamentals, you can avoid the pitfalls and set your company on the path to marketing success.

Price Matching

In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. If your company's prices can be beat by someone else's portable toilets business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.

Building A Community Around Your Brand

Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Although they invest heavily in other marketing channels, most portable toilets businesses need to do a better job connecting with their customers. To establish a solid community base, you may want to begin with a direct mail campaign using mailing lists obtained through top-end list providers. Using these lists, you can perform a direct mail initiative to invite prospects to participate in online brand community mechanisms.

Industry Resources

Business leadership can be a lonely profession, especially when you're leading a portable toilets business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. Trade associations, business networks, and other venues usually offer resources to help you improve your marketing skills. If possible, establish a mentoring relationship with an experienced industry veteran.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in portable toilets businesses, you might find these additional resources to be of interest.

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