June 5, 2020  
 
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Marketing a Poster Printing Business

The key to success in marketing a poster printing company is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

In the current economic climate, one thing separates thriving poster printing businesses from companies at the bottom of the food chain.

By leveraging today's best marketing techniques, any poster printing company owner can rise to the challenge and create a marketing plan that highlights the value of their business and product offerings

Loss Leaders

The majority of poster printing businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of poster printing businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Also, it's important to carefully consider the quantity of discounted products you are willing to offer at the loss leader price since stockpiling or a high volume of loss leader sales can negate the revenue benefits of this strategy.

Mailings

It makes sense for poster printing businesses to participate in direct mail campaigns. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Top-tier mailing list providers consistently deliver high impact and affordable lists to clients throughout the industry. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.

Strategic Partnerships

Strategic partnerships offer poster printing businesses economies of scale, not to mention a larger promotional footprint. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.

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