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Marketing a Precoated Metals Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a precoated metals business, exceptional marketing may well be the determining factor in your long-term survival and success.

For a precoated metals business, the line between success and failure is based on more than the execution of core competencies.

Marketing increases the brand footprint of a precoated metals business through a diverse range of marketing channels and mediums.

Generating Buzz

All business owners want to generate buzz about their products, services, and brand. Whether you call it viral marketing or word-of-mouth advertising, a lot of ground can be gained by encouraging positive conversations about your company. In a precoated metals business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Marketing Collateral

Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For precoated metals businesses, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. Some pieces of collateral can be customized for recipients, while others serve a more generic purpose. Either way, you have a stake in making sure it gets into the right hands. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your precoated metals business's investment in collateral will be pointless.

Directories

There are many different kinds of directories in which to list a precoated metals business. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting precoated metals businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

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