How Can I Improve Our Marketing
Marketing a Printing Equipment and Supplies Wholesale and Manufacturers Business
Looking for innovative ways to market a printing equipment and supplies wholesale and manufacturers business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
Although innovation is important, consistency is critical when you market a printing equipment and supplies wholesale and manufacturers business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your printing equipment and supplies wholesale and manufacturers business at the top of the heap.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other printing equipment and supplies wholesale and manufacturers businesses, you may not have all of the information you need to make an informed marketing decision. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Email Campaigns
How many people do you know who don't have an email account? Not many. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For the majority of printing equipment and supplies wholesale and manufacturers businesses, the real challenge is compiling a substantive quantity of qualified email addresses. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
Leveraging Print Ads
Print advertising has been a marketing staple for printing equipment and supplies wholesale and manufacturers businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. Online advertising has clear benefits. But that doesn't mean you should stop advertising your printing equipment and supplies wholesale and manufacturers business in printed media. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
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