Resources for Entrepreneurs

How Can I Improve Our Marketing

Marketing a Process and Industrial Pipe Dealers Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a process and industrial pipe dealers business, exceptional marketing may well be the determining factor in your long-term survival and success.

Communicating the strengths of a process and industrial pipe dealers business can be challenging, especially for business owners who lack a marketing background.

Marketing increases the brand footprint of a process and industrial pipe dealers business using a carefully crafted mix of techniques and tactics.

Customer Awareness

Many of the highest performing process and industrial pipe dealers businesses go out of their way to maintain clear channels of communication with their customers. Since disconnection with the marketplace isn't an option, it's important to create mechanisms to monitor market trends. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.

Multichannel Marketing Strategies

Are you up to speed on the multichannel marketing concept?. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.

In today's marketplace, it simply isn't possible for process and industrial pipe dealers businesses that funnel the bulk of their resources toward a single marketing channel to remain competitive. So when you create your marketing strategy, you'll need to consider including print ads, flyers, and even online marketing tactics in the mix. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.

Contests

You've seen the contest concept in action, even if it wasn't used in a process and industrial pipe dealers business. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many process and industrial pipe dealers businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary