Purpose in marketing is the key to success in this space. High-performing propane gas bottled and bulk businesses are intentional about devising and executing winning marketing strategies. Although you'll need to consider your company's unique marketing objectives, there are several tips we advise our partners to integrate into their promotional plans and strategies.

Measurement & Evaluation

With a little more attention to details, propane gas bottled and bulk businesses can achieve greater returns from their marketing initiatives. However, there are no substitutes for measurement and evaluation mechanisms. Each marketing campaign should be subjected to quantitative analysis, paying close attention to the amount of new and repeat business it generates for your company. If a campaign or technique fails to meet your expectations, carefully evaluate the reasons for the failure and adjust your marketing mix accordingly. Technology plays a role in marketing measurements, so propane gas bottled and bulk businesses frequently go outside of the organization for expertise.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. To maintain marketing momentum, many propane gas bottled and bulk businesses it makes sense to hire a firm to handle the creation and execution of your marketing strategy. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Coupons

Although they have traditionally been associated with a handful of industries, coupons are viable resources for propane gas bottled and bulk business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, propane gas bottled and bulk business operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.