How Can I Improve Our Marketing
Marketing a Protestant Churches Business
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a Protestant church. We have the information you need to create a nimble, yet effective marketing strategy for your business.
Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
What to know the characteristics that distinguish leading Protestant churches from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Improve Your Business Sign
Good signage is a Business 101 concept. Despite the fact that Protestant churches are very different from each other, signage can be used by any Protestant church to communicate the company's value to their customers. Is your sign visible and attractive? Does it reinforce your brand and value proposition? Does your signage invite customers to take the next step or does it simply annoy them? These are the kinds of questions you'll need to ask about both exterior and interior sign elements.
Given the fact that signage in Protestant churches has unique characteristics, it should be incorporated into your core marketing strategy. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.
Multichannel Marketing Strategies
There are a lot of benefits to taking a multichannel approach to marketing. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.
A single channel approach just isn't enough for a Protestant church to create an acceptable market footprint. So when you create your marketing strategy, you'll need to consider including print ads, flyers, and even online marketing tactics in the mix. If direct mail is part of your marketing approach, consider buying updated and sortable mailing lists from a reliable third-party list providers.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. We've seen a lot of company newsletters over the years, and the best ones use a thought leadership strategy to advance key value propositions and raise the company's profile as a dominant presence in the industry. These days, Protestant churches rely on newsletters as cornerstones of a deliberate PR and marketing strategy, combining print and online distribution channels.
Share this article
Additional Resources for Entrepreneurs