September 27, 2020  
 
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Marketing a Purchasing Services Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a purchasing services business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

Communicating the strengths of a purchasing services business can quickly take a wrong turn if you don't have a roadmap.

Great marketing campaigns elevate the status of your purchasing services business using a carefully crafted mix of techniques and tactics.

Loss Leaders

Like many businesses, purchasing services businesses are willing to sustain a slight loss or breakeven position on certain products and service offerings as a way to attract customers. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. When used in purchasing services businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Niche Marketing

A niche marketing approach is a good fit for small businesses, particularly purchasing services businesses trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

Do We Really Need A Logo?

Having a strong logo for a purchasing services business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

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Given your interest in marketing and in purchasing services businesses, you might find these additional resources to be of interest.

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Conversation Board

The purchasing services business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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