Business Marketing Advice
Marketing a Radio Controlled Aircraft Business
The task of promoting a radio controlled aircraft business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Small-mindedness has no place in great marketing. In fact, a strong marketing strategy can give a small business high visibility in the marketplace.
What to know the characteristics that distinguish leading radio controlled aircraft businesses from other businesses in the industry? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The key to effective PR is to use nuanced messaging to attract the attention of reporters and media representatives. If reporters smell promotional content, they will back off from the story or create their own narrative.
Make Sure You Have a Good Business Sign
Good signage is a Business 101 concept. Although radio controlled aircraft businesses are very different from each other, sign content should focus on some common industry themes in addition to the details of your business. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.
Given the fact that signage in radio controlled aircraft businesses has unique characteristics, avoid glossing it over as an afterthought. Talk to a nearby business sign franchise company or an independent business sign company and see what they recommend.
Bundling
These days, consumers care only care about thing: Stretching their buying dollars. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most radio controlled aircraft businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
Share this article
Additional Resources for Entrepreneurs