May 31, 2020  
 
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Marketing a Razors and Razor Blades Business

Promotional tactics for razors and razor blades businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

Wondering how to market your razors and razor blades business? It's hard to get your messages heard through the industry's noise.

What to know the characteristics that distinguish leading razors and razor blades businesses from other businesses in the industry? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Promotional Calendars

Sloppy marketing programs have no place in growing razors and razor blades businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Price Matching

In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. Without price matching, if they can locate lower pricing from a competing razors and razor blades business, potential clients will abandon your brand in droves. Survey the marketplace. If competitors have adopted price matching strategies, you have no choice but to adopt price matching as well, even if it means reshaping your business model to accommodate a new pricing structure.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every razors and razor blades business has brand characteristics. Smart marketing strategies differentiate and reinforce brand identity. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

Selling a Razors and Razor Blades Business

Marketing Programs

How to Segment Markets


Conversation Board

For razors and razor blades businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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Ready to Start Your Own Razors & Razor Blades Business?

For tips on how to start a razors and razor blades business, here are some more appropriate better resources for you:

How to Start a Razors & Razor Blades Business

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