Business Marketing Advice
Marketing a Ready-mixed Concrete Dealers Business
The task of promoting a ready-mixed concrete dealers business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Looking for the right marketing mix for your ready-mixed concrete dealers business? That's becoming a common theme these days, especially in this market sector.
Great marketing campaigns elevate the status of your ready-mixed concrete dealers business and drives the customer acquisition process.
Top ready-mixed concrete dealers businesses go out of their way to maintain clear channels of communication with their customers. Consequently, market analysis has become a business priority. Businesses that market blindly fail to achieve acceptable ROI for their efforts. In our experience, market awareness is an equalizer, giving smaller brands greater horsepower in the marketplace.
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many ready-mixed concrete dealers businesses continue to find ways to attract audiences to their brand through broadcast media. Today's broadcast marketing solutions have the ability to target a geographically concentrated sector of the marketplace. For example, many people limit their radio listening to their daily commute. When broadcast strategies are applied to ready-mixed concrete dealers businesses, local consumers may represent a sizeable portion of total revenues, making local radio and other broadcast media viable marketing channels -- but only to the extent that you match the station's audience to your customer base.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your ready-mixed concrete dealers business, that's PR. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
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