June 4, 2020  
 
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Marketing a Real Estate Commercial and Industrial Business

The key to success in marketing a real estate commercial and industrial business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

Marketing is much more than classified ads, business cards, and brochures.

In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a real estate commercial and industrial business willing to adapt its strategy to the demands of the marketplace.

Newsletters

Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. Increasingly, real estate commercial and industrial businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Cost Tracking

The economy is a constant concern for people who own a real estate commercial and industrial business. For direct mailing campaigns and other strategic initiatives, it's hard to argue with the ROI you receive from updated mailing lists provided by the industry's leading list vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

Marketing Consultants

Small business owners sometimes struggle to justify the expense of a marketing consultant, especially if they don't appreciate the role of marketing in their company's long-term success. Although professional marketing advice does represent an additional cost, it's an expense that you will recover many times over through increased sales revenue. The best consultants possess a range of skills, including the ability to accurately communicate your real estate commercial and industrial business' most important brand characteristics. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the real estate commercial and industrial business arena, exposing your strategy to the influence of capable marketing professional should be a top priority.

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Conversation Board

The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a real estate commercial and industrial business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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