Business Marketing Advice
Marketing a Real Estate Environmental Assessments Business
There is little room for error in marketing a real estate environmental assessments business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.
Marketing increases the brand footprint of a real estate environmental assessments business using a carefully crafted mix of techniques and tactics.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. In a real estate environmental assessments business, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.
Mailings
It makes sense for real estate environmental assessments businesses to participate in direct marketing. A coordinated mailing campaign raises your company's profile and draws new customers into the business. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.
Coupons
Although they have traditionally been associated with a handful of industries, coupons are viable resources for real estate environmental assessments business advertising. Percentage discounts, volume discounts, and bundling offers are standard coupon fare. Many real estate environmental assessments business marketers leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.
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