June 1, 2020  
 
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Marketing a Real Estate Equity Sharing Business

Marketing plays a central role in any company. But when it comes to a real estate equity sharing business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

If you are a business leader who sees marketing as a path to give your real estate equity sharing business a competitive advantage you're not alone.

But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For a real estate equity sharing business, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

Geolocational Marketing

Androids, iPhones and Blackberries have made mobile technology a must-have resource for today's consumers. Consumers seem especially keen on using mobile devices for geolocational shopping. Since you're a real estate equity sharing business owner, you can use that to your advantage. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a real estate equity sharing business that is closest to their present location.

Mailings

There are a lot worthwhile reasons for real estate equity sharing businesses to conduct direct marketing. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.

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What challenges have you experienced in marketing your real estate equity sharing business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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