We recognize that the best reconstructionist synagogue entrepreneurs are skilled marketers. Yet in this industry, the characteristics of able marketers aren't always obvious.
Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a reconstructionist synagogue.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All reconstructionist synagogues need to be particularly sensitive about the potential for negative brand commentary on social media sites. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Measurement & Evaluation
By purchasing high quality mailing lists from reliable providers, reconstructionist synagogues may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. Each marketing campaign should be subjected to quantitative analysis, paying close attention to the amount of new and repeat business it generates for your company. If a campaign or technique fails to meet your expectations, carefully evaluate the reasons for the failure and adjust your marketing mix accordingly. Simple quantitative tools are a good start. However, reconstructionist synagogues often choose to consult with professional marketers for assessment tools and strategic insights.
Improve Your Business Sign
Effective signage gives your brand constant exposure in its geographic market. Despite the fact that reconstructionist synagogues vary in scope and circumstance, signage can be used by any reconstructionist synagogue to communicate the company's value to their customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.
Given the fact that signage in reconstructionist synagogues has unique characteristics, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.
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