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Marketing a Recorded and Live Information Services Business

Small and medium size recorded and live information services businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

It's difficult to pinpoint a single marketing strategy that is capable of turning around a struggling business. However, great marketing strategies share a common characteristic.

However, foundational marketing principles may not be enough to capture the attention of buyers in today's market. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Mailings

It makes sense for recorded and live information services businesses to participate in direct mail marketing tactics. A coordinated mailing campaign raises your company's profile and draws new customers into the business. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.

Directories

Directories are a common tool for finding a recorded and live information services business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing recorded and live information services businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Although recorded and live information services businesses are very different from each other, every company in this space should thoughtfully consider what your signage says to potential customers. There are multiple issues that need to be considered when designing business signage, not the least of which is the message your business sign sends to your customers.

Given the fact that signage in recorded and live information services businesses has unique characteristics, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.

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