Staying on track requires attention to detail and a commitment to foundational marketing principles.

Industry Resources

Lone rangers don't survive long in a recording studio. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Although they invest heavily in other marketing channels, most recording studios need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of recording studios. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual recording studio patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.