October 21, 2020  
 
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Marketing a Reformed Churches Business

Small and medium size Reformed churches can compete and even outperform larger competitors. All it takes is the right marketing plan.

Still looking for a way to effectively market your Reformed church? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Marketing Collateral

Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For Reformed churches, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. Collateral distributed through direct mail channels realizes its highest return when it is paired with an updated mailing list from a top mailing list vendor. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your Reformed church's marketing collateral will be wasted.

Strategic Partnerships

Strategic partnerships offer Reformed churches a new approach to the marketplace, rooted in the achievement of shared objectives. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

Company Website

Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your Reformed church is to create a high-quality business website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. But you will also need to consider how you will attract visitors to your site and what you will do with them once they are there -- and that means you'll need to include SEO and conversion path considerations in the web design process.

More Articles on Marketing

Given your interest in marketing and in Reformed churches, you might find these additional resources to be of interest.

Telemarketing Firms

Marketing Strategy Examples

Internet Marketing

Selling a Reformed Churches Business


Conversation Board

What challenges have you experienced in marketing your Reformed church? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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