May 28, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Relocation Services Business

Small and medium size relocation services businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of relocation services business marketing success.

Loss Leaders

Like many businesses, relocation services businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. A classic mistake of loss leader marketing is to create pricing without researching the competition. In a worse case scenario, you could be counting on pricing that is higher than your competitors. When used in relocation services businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

When It's Time to Rebrand

Looking for a way to re-catalyze your marketing program? If you need a quick fix, rebranding might not be the right tool for the job. Rebranding is an intentional marketing technique designed to deliver long term results. For a relocation services business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. If rebranding is unavoidable, it's important to update the brand while maintaining the elements that make it recognizable to consumers.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many relocation services businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy relocation services businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

Additional Marketing Advice and Related Articles

Based on your interests, we think you may find these additional resources to be of interest.

Marketing Strategy Examples

Selling a Relocation Services Business

Advertising in Newspapers


Conversation Board

Do you have any more tips about marketing relocation services businesses? If so, submit your comments and suggestions so other business owners can learn from your experience.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Plan on Opening a Relocation Services Business In the Near Future?

For tips on how to start a relocation services business, here are some more appropriate better resources for you:

Opening a Relocation Services Business

Do You Offer Products or Services to Relocation Services Businesses?

If you consider relocation services businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Relocation Services Businesses

Mailing Lists for Relocation Services Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary