May 31, 2020  
 
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Marketing a Remnants Retail Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a remnants retail business, exceptional marketing may well be the determining factor in your long-term survival and success.

We recognize that the best remnants retail business owners tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.

Today's small businesses operate in a dynamic sales and marketing environment. More than ever before, foundational marketing concepts have become the bedrock upon which successful marketing strategies are constructed.

Do We Really Need A Logo?

Having a strong logo for a remnants retail business makes an enormous difference in your company's promotional impact. We live in a visual world and logos are tangible expressions of your organization's key messages. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many remnants retail businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. PR savvy remnants retail businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.

Contests

If circumstances allow it, a contest can be an effective tactic for a remnants retail business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why remnants retail businesses invest time and resources to create contests they can count on to achieve desired outcomes.

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What tactics have you used to market your remnants retail business? We enjoy getting feedback and questions from you. Please post your thoughts below.


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Ready to Start Your Own Remnants Retail Business?

For tips on how to start a remnants retail business, these resources provide helpful advice:

How to Start a Remnants Retail Business

Do You Offer Products or Services to Remnants Retail Businesses?

If you want information on how to sell to remnants retail businesses, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Remnants Retail Businesses

Mailing Lists for Remnants Retail Businesses

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