Although innovation is important, consistency is critical when you market a rerefined oils business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
Marketing increases the brand footprint of a rerefined oils business using a carefully crafted mix of techniques and tactics.
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. Broadcast advertising is down - but it's not out. Today's leading rerefined oils businesses continue to find ways to attract audiences to their brand through broadcast media. Today's broadcast marketing solutions have the ability to target a geographically concentrated sector of the marketplace. For example, many people limit their radio listening to their daily commute. For rerefined oils businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
A niche marketing approach is a good fit for small businesses, particularly rerefined oils businesses that hope to dominate a geographic of demographic wedge of the marketplace. To be effective, niche marketing requires attention to the kinds of details many businesses overlook. A keen awareness of your company's unique value proposition is a prerequisite for success in this approach.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
Competitive awareness is the starting point for creativity in marketing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other rerefined oils businesses, you may not have all of the information you need to make an informed marketing decision. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.
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