Business Marketing Advice
Marketing a Research and Development Services Business
Trying to market a research and development services business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
We recognize that the best research and development services business entrepreneurs are adept at promoting their brand and products. Yet in this industry, the characteristics of able marketers aren't always obvious.
In a growth-oriented business, marketing has to be seen as a core business activity. The good news is that good marketing is achievable by any research and development services business willing to adapt its strategy to the demands of the marketplace.
Competitive Awareness
Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other research and development services businesses, there's a good chance that you're missing something. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many research and development services businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy research and development services businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Sponsorships
Sponsorships are an effective marketing tactic for many types of operations, including research and development services businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual research and development services business patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
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